One immediately asks what is going on? What are they giving away? Went inside to ask an attendant.
His answer was that “Parabajava” was gong on sale and only in the 22-ounce size. And no, it has nothing to do with Octoberfest. If anything, they said it was a fall beer they have each fall. People were standing in line and apparently doing so since 3 am this Saturday morning. This photo was taken before 11 am. The beer info sheet says it is reminiscent of “a rich, expresso-infused batch of fudge brownies.”
David Walker emailed that “Yeah…we released a very popular and limited beer called “Parabajava” today. Folks started lining up in all our locations Venice, Buellton and Paso Robles ‘early’ in order to guarantee they could get a bottle. It’s not a weekly thing….people love beer.”