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Venice Update

News of Venice, CA and Marina del Rey CA

Erewhon to Open 6 April


Erewhon (pronounced “e-re-whon”) will be opening in Venice at 585 Venice Blvd, just east of Abbot Kinney Wednesdat, 6 April at 9 am.

This is the third store for Erewhon. Their other two stores are Beverly Hills and Calabasas.

Erewhon according to Erewhon website is committed “to bringing local and organic produce from farm to table for our customers and to setting the standard for the highest quality ingredients possible. We believe that to fulfill our mission we must stay on the cutting edge by sourcing the latest innovations in high quality, nutrient-rich, pure products. Part of our mission is to safeguard the sources of “pure” food on the planet. We support the Non-GMO project and other efforts to ensure that the prevalence of genetically modified food is curtailed.

“Our suppliers cherish the earth like us and are crazy about impeccable, uncontaminated, pure food.”

Erewhon is the word “nowhere” spelled backward except for the “h” and “w.” Wikipedia states:

Erewhon is a novel by Samuel Butler which was first published anonymously in 1872. The title is also the name of an anonymous country, supposedly discovered by the protagonist. In the novel, it is not revealed where Erewhon is, but it is clear that it is a fictional country. Butler meant the title to be read as “nowhere” backwards even though the letters “h” and “w” are transposed, as it would have been pronounced in his day (and still is in some dialects of English). The book is a satire on Victorian society.

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